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|00001f30| 20 20 20 20 20 20 20 57 | 68 61 74 20 77 65 20 68 |       W|hat we h|
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|00001f70| 20 20 20 20 20 20 20 20 | 20 20 53 59 53 54 45 4d |        |  SYSTEM|
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|00001fc0| 20 63 6f 6d 6d 75 6e 69 | 63 61 74 69 6f 6e 73 20 | communi|cations |
|00001fd0| 61 6e 64 20 74 68 65 20 | 70 72 6f 64 75 63 74 73 |and the |products|
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|00002000| 20 20 20 20 20 6c 6f 77 | 20 63 6f 73 74 2c 20 61 |     low| cost, a|
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|00002020| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 0d 0a 20 20 |..      |    ..  |
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|000020b0| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|000020c0| 20 2d 2d 2d 2d 2d 2d 2d | 2d 2d 2d 2d 2d 2d 2d 2d | -------|--------|
|000020d0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 65 6e 64 20 |..      |    end |
|000020e0| 6f 66 20 73 65 63 74 69 | 6f 6e 20 0d 0a 20 20 20 |of secti|on ..   |
|000020f0| 20 20 20 20 20 20 20 0d | 0a 20 20 20 20 20 20 20 |       .|.       |
|00002100| 20 20 20 53 45 43 54 49 | 4f 4e 20 32 0d 0a 20 20 |   SECTI|ON 2..  |
|00002110| 20 20 20 20 20 20 20 20 | 3d 3d 3d 3d 3d 3d 3d 3d |        |========|
|00002120| 3d 0d 0a 20 20 20 20 20 | 20 20 20 20 20 0d 0a 20 |=..     |     .. |
|00002130| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|00002140| 20 20 20 20 20 20 20 20 | 20 20 22 54 48 45 20 55 |        |  "THE U|
|00002150| 4c 54 49 4d 41 54 45 20 | 42 55 53 49 4e 45 53 53 |LTIMATE |BUSINESS|
|00002160| 3a 0d 0a 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |:..     |        |
|00002170| 20 20 20 20 20 20 20 20 | 20 20 20 4f 4e 4c 49 4e |        |   ONLIN|
|00002180| 45 20 49 4e 46 4f 52 4d | 41 54 49 4f 4e 20 50 55 |E INFORM|ATION PU|
|00002190| 42 4c 49 53 48 49 4e 47 | 22 0d 0a 20 20 20 20 20 |BLISHING|"..     |
|000021a0| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|000021b0| 20 41 6c 74 68 6f 75 67 | 68 20 79 6f 75 20 63 61 | Althoug|h you ca|
|000021c0| 6e 20 73 65 6c 6c 20 6f | 74 68 65 72 20 70 72 6f |n sell o|ther pro|
|000021d0| 64 75 63 74 73 20 61 6e | 64 20 73 65 72 76 69 63 |ducts an|d servic|
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|000021f0| 20 20 20 20 20 20 65 6c | 65 63 74 72 6f 6e 69 63 |      el|ectronic|
|00002200| 20 6d 61 72 6b 65 74 69 | 6e 67 2c 20 77 65 20 72 | marketi|ng, we r|
|00002210| 65 63 6f 6d 6d 65 6e 64 | 20 73 65 6c 6c 69 6e 67 |ecommend| selling|
|00002220| 20 69 6e 66 6f 72 6d 61 | 74 69 6f 6e 2d 62 61 73 | informa|tion-bas|
|00002230| 65 64 0d 0a 20 20 20 20 | 20 20 20 20 20 20 70 72 |ed..    |      pr|
|00002240| 6f 64 75 63 74 73 20 73 | 75 63 68 20 61 73 20 72 |oducts s|uch as r|
|00002250| 65 70 6f 72 74 73 2c 20 | 62 6f 6f 6b 73 2c 20 73 |eports, |books, s|
|00002260| 6f 66 74 77 61 72 65 2c | 20 76 69 64 65 6f 74 61 |oftware,| videota|
|00002270| 70 65 73 2c 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |pes,..  |        |
|00002280| 61 75 64 69 6f 74 61 70 | 65 73 2c 20 6f 72 20 43 |audiotap|es, or C|
|00002290| 44 2d 52 4f 4d 27 73 20 | 66 6f 72 20 74 68 65 20 |D-ROM's |for the |
|000022a0| 66 6f 6c 6c 6f 77 69 6e | 67 20 72 65 61 73 6f 6e |followin|g reason|
|000022b0| 73 3a 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |s:..    |      ..|
|000022c0| 20 20 20 20 20 20 20 20 | 20 20 31 2e 29 20 54 68 |        |  1.) Th|
|000022d0| 65 20 64 65 6d 61 6e 64 | 20 69 73 20 69 6e 73 61 |e demand| is insa|
|000022e0| 74 69 61 62 6c 65 2e 20 | 54 68 65 20 70 61 72 61 |tiable. |The para|
|000022f0| 64 6f 78 20 69 73 20 74 | 68 61 74 20 74 68 65 20 |dox is t|hat the |
|00002300| 6d 6f 72 65 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |more..  |        |
|00002310| 77 65 20 67 65 74 20 62 | 6f 6d 62 61 72 64 65 64 |we get b|ombarded|
|00002320| 20 62 79 20 69 6e 66 6f | 72 6d 61 74 69 6f 6e 2c | by info|rmation,|
|00002330| 20 74 68 65 20 67 72 65 | 61 74 65 72 20 69 73 20 | the gre|ater is |
|00002340| 74 68 65 20 6e 65 65 64 | 20 66 6f 72 0d 0a 20 20 |the need| for..  |
|00002350| 20 20 20 20 20 20 20 20 | 4b 4e 4f 57 4c 45 44 47 |        |KNOWLEDG|
|00002360| 45 2c 20 6f 72 20 69 6e | 66 6f 72 6d 61 74 69 6f |E, or in|formatio|
|00002370| 6e 20 74 68 61 74 20 68 | 61 73 20 62 65 65 6e 20 |n that h|as been |
|00002380| 62 6f 69 6c 65 64 20 64 | 6f 77 6e 20 61 6e 64 0d |boiled d|own and.|
|00002390| 0a 20 20 20 20 20 20 20 | 20 20 20 65 78 70 72 65 |.       |   expre|
|000023a0| 73 73 65 64 20 69 6e 20 | 61 20 75 73 61 62 6c 65 |ssed in |a usable|
|000023b0| 20 66 6f 72 6d 2e 20 54 | 68 65 72 65 20 69 73 20 | form. T|here is |
|000023c0| 76 61 6c 75 61 62 6c 65 | 20 69 6e 66 6f 72 6d 61 |valuable| informa|
|000023d0| 74 69 6f 6e 20 61 6e 64 | 0d 0a 20 20 20 20 20 20 |tion and|..      |
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|000023f0| 6c 65 73 73 20 69 6e 66 | 6f 72 6d 61 74 69 6f 6e |less inf|ormation|
|00002400| 2e 20 54 68 65 20 76 61 | 6c 75 65 20 69 73 20 64 |. The va|lue is d|
|00002410| 65 74 65 72 6d 69 6e 65 | 64 20 62 79 20 74 68 65 |etermine|d by the|
|00002420| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 62 65 6e 65 |..      |    bene|
|00002430| 66 69 74 73 20 74 68 65 | 20 75 73 65 72 20 72 65 |fits the| user re|
|00002440| 63 65 69 76 65 73 2e 0d | 0a 20 20 20 20 20 20 20 |ceives..|.       |
|00002450| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 32 |   ..   |       2|
|00002460| 2e 29 20 49 6e 66 6f 72 | 6d 61 74 69 6f 6e 20 63 |.) Infor|mation c|
|00002470| 61 6e 20 62 65 20 65 61 | 73 69 6c 79 20 73 74 6f |an be ea|sily sto|
|00002480| 72 65 64 20 61 6e 64 20 | 73 68 69 70 70 65 64 2e |red and |shipped.|
|00002490| 20 49 74 27 73 20 74 68 | 65 0d 0a 20 20 20 20 20 | It's th|e..     |
|000024a0| 20 20 20 20 20 70 65 72 | 66 65 63 74 20 64 69 72 |     per|fect dir|
|000024b0| 65 63 74 20 6d 61 72 6b | 65 74 69 6e 67 20 70 72 |ect mark|eting pr|
|000024c0| 6f 64 75 63 74 20 62 65 | 63 61 75 73 65 20 69 74 |oduct be|cause it|
|000024d0| 20 64 6f 65 73 6e 27 74 | 20 62 72 65 61 6b 2c 0d | doesn't| break,.|
|000024e0| 0a 20 20 20 20 20 20 20 | 20 20 20 69 74 27 73 20 |.       |   it's |
|000024f0| 6e 6f 74 20 65 78 70 65 | 6e 73 69 76 65 20 74 6f |not expe|nsive to|
|00002500| 20 73 65 6e 64 2c 20 69 | 74 27 73 20 65 61 73 79 | send, i|t's easy|
|00002510| 20 74 6f 20 70 72 6f 64 | 75 63 65 2c 20 65 74 63 | to prod|uce, etc|
|00002520| 2e 20 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |. ..    |      ..|
|00002530| 20 20 20 20 20 20 20 20 | 20 20 33 2e 29 20 49 6e |        |  3.) In|
|00002540| 66 6f 72 6d 61 74 69 6f | 6e 20 63 61 6e 20 62 65 |formatio|n can be|
|00002550| 20 73 6f 6c 64 20 65 6c | 65 63 74 72 6f 6e 69 63 | sold el|ectronic|
|00002560| 61 6c 6c 79 20 61 6e 64 | 20 64 65 6c 69 76 65 72 |ally and| deliver|
|00002570| 65 64 20 6f 6e 6c 69 6e | 65 2e 0d 0a 20 20 20 20 |ed onlin|e...    |
|00002580| 20 20 20 20 20 20 57 65 | 20 61 72 65 20 73 74 61 |      We| are sta|
|00002590| 72 74 69 6e 67 20 74 6f | 20 6d 61 6b 65 20 74 68 |rting to| make th|
|000025a0| 65 20 73 68 69 66 74 20 | 66 72 6f 6d 20 61 20 73 |e shift |from a s|
|000025b0| 6f 63 69 65 74 79 20 64 | 65 70 65 6e 64 65 6e 74 |ociety d|ependent|
|000025c0| 20 6f 6e 0d 0a 20 20 20 | 20 20 20 20 20 20 20 70 | on..   |       p|
|000025d0| 72 69 6e 74 2d 62 61 73 | 65 64 20 69 6e 66 6f 72 |rint-bas|ed infor|
|000025e0| 6d 61 74 69 6f 6e 20 74 | 6f 20 6f 6e 65 20 64 65 |mation t|o one de|
|000025f0| 70 65 6e 64 65 6e 74 20 | 6f 6e 20 65 6c 65 63 74 |pendent |on elect|
|00002600| 72 6f 6e 69 63 20 74 65 | 78 74 0d 0a 20 20 20 20 |ronic te|xt..    |
|00002610| 20 20 20 20 20 20 62 61 | 73 65 64 20 69 6e 66 6f |      ba|sed info|
|00002620| 72 6d 61 74 69 6f 6e 2e | 20 45 6c 65 63 74 72 6f |rmation.| Electro|
|00002630| 6e 69 63 20 62 61 73 65 | 64 20 69 6e 66 6f 72 6d |nic base|d inform|
|00002640| 61 74 69 6f 6e 20 63 61 | 6e 20 62 65 20 75 70 64 |ation ca|n be upd|
|00002650| 61 74 65 64 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |ated..  |        |
|00002660| 61 6e 64 20 64 69 73 74 | 72 69 62 75 74 65 64 20 |and dist|ributed |
|00002670| 6d 75 63 68 20 63 68 65 | 61 70 65 72 20 61 6e 64 |much che|aper and|
|00002680| 20 66 61 73 74 65 72 21 | 20 0d 0a 20 20 20 20 20 | faster!| ..     |
|00002690| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|000026a0| 20 34 2e 29 20 54 68 65 | 72 65 20 69 73 20 61 20 | 4.) The|re is a |
|000026b0| 68 69 67 68 20 6d 61 72 | 6b 75 70 20 66 6f 72 20 |high mar|kup for |
|000026c0| 69 6e 66 6f 72 6d 61 74 | 69 6f 6e 2e 20 54 68 69 |informat|ion. Thi|
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|000026e0| 20 20 20 20 20 20 20 20 | 20 69 6e 66 6f 72 6d 61 |        | informa|
|000026f0| 74 69 6f 6e 20 4f 4e 4c | 49 4e 45 20 61 73 20 22 |tion ONL|INE as "|
|00002700| 45 6c 65 63 74 72 6f 6e | 69 63 20 41 6c 63 68 65 |Electron|ic Alche|
|00002710| 6d 79 22 20 2d 2d 20 74 | 61 6b 69 6e 67 20 72 61 |my" -- t|aking ra|
|00002720| 77 20 64 61 74 61 2c 0d | 0a 20 20 20 20 20 20 20 |w data,.|.       |
|00002730| 20 20 20 6d 61 6e 69 70 | 75 6c 61 74 69 6e 67 20 |   manip|ulating |
|00002740| 69 74 20 69 6e 74 6f 20 | 61 20 75 73 65 66 75 6c |it into |a useful|
|00002750| 20 61 6e 64 20 76 61 6c | 75 61 62 6c 65 20 66 6f | and val|uable fo|
|00002760| 72 6d 2c 20 61 6e 64 20 | 74 68 65 6e 0d 0a 20 20 |rm, and |then..  |
|00002770| 20 20 20 20 20 20 20 20 | 74 75 72 6e 69 6e 67 20 |        |turning |
|00002780| 69 74 20 69 6e 74 6f 20 | 67 6f 6c 64 21 20 41 6c |it into |gold! Al|
|00002790| 74 68 6f 75 67 68 20 69 | 6e 66 6f 72 6d 61 74 69 |though i|nformati|
|000027a0| 6f 6e 20 69 73 20 6a 75 | 73 74 20 64 61 74 61 2c |on is ju|st data,|
|000027b0| 20 70 65 6f 70 6c 65 0d | 0a 20 20 20 20 20 20 20 | people.|.       |
|000027c0| 20 20 20 77 69 6c 6c 20 | 70 61 79 20 79 6f 75 20 |   will |pay you |
|000027d0| 62 61 73 65 64 20 6f 6e | 20 69 74 27 73 20 76 61 |based on| it's va|
|000027e0| 6c 75 65 20 2d 2d 20 6e | 6f 74 20 74 68 65 20 76 |lue -- n|ot the v|
|000027f0| 61 6c 75 65 20 6f 66 20 | 74 68 65 20 70 61 70 65 |alue of |the pape|
|00002800| 72 0d 0a 20 20 20 20 20 | 20 20 20 20 20 61 6e 64 |r..     |     and|
|00002810| 20 69 6e 6b 20 6f 72 20 | 74 68 65 20 63 6f 6d 70 | ink or |the comp|
|00002820| 75 74 65 72 20 64 69 73 | 6b 20 69 74 27 73 20 6f |uter dis|k it's o|
|00002830| 6e 2e 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |n...    |      ..|
|00002840| 20 20 20 20 20 20 20 20 | 20 20 35 2e 29 20 54 68 |        |  5.) Th|
|00002850| 65 20 6d 61 72 6b 65 74 | 20 69 73 20 75 6e 6c 69 |e market| is unli|
|00002860| 6d 69 74 65 64 2e 20 54 | 68 65 72 65 20 69 73 20 |mited. T|here is |
|00002870| 6e 6f 20 65 6e 64 20 74 | 6f 20 74 68 65 20 74 79 |no end t|o the ty|
|00002880| 70 65 73 20 6f 66 0d 0a | 20 20 20 20 20 20 20 20 |pes of..|        |
|00002890| 20 20 69 6e 66 6f 72 6d | 61 74 69 6f 6e 20 79 6f |  inform|ation yo|
|000028a0| 75 20 63 61 6e 20 73 65 | 6c 6c 2e 20 59 6f 75 20 |u can se|ll. You |
|000028b0| 68 61 76 65 20 63 6f 6d | 70 6c 65 74 65 20 66 6c |have com|plete fl|
|000028c0| 65 78 69 62 69 6c 69 74 | 79 20 69 6e 0d 0a 20 20 |exibilit|y in..  |
|000028d0| 20 20 20 20 20 20 20 20 | 77 68 61 74 20 79 6f 75 |        |what you|
|000028e0| 20 73 65 6c 6c 20 61 6e | 64 20 77 68 6f 20 79 6f | sell an|d who yo|
|000028f0| 75 20 73 65 6c 6c 20 69 | 74 20 74 6f 2e 20 49 74 |u sell i|t to. It|
|00002900| 20 69 73 20 74 68 65 20 | 70 65 72 66 65 63 74 20 | is the |perfect |
|00002910| 70 72 6f 64 75 63 74 0d | 0a 20 20 20 20 20 20 20 |product.|.       |
|00002920| 20 20 20 66 6f 72 20 74 | 68 65 20 6e 65 77 20 69 |   for t|he new i|
|00002930| 6e 66 6f 72 6d 61 74 69 | 6f 6e 20 62 61 73 65 64 |nformati|on based|
|00002940| 20 65 63 6f 6e 6f 6d 79 | 2e 0d 0a 20 20 20 20 20 | economy|...     |
|00002950| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|00002960| 20 0d 0a 20 20 20 20 20 | 20 20 20 20 20 54 68 65 | ..     |     The|
|00002970| 20 45 6c 65 63 74 72 6f | 6e 69 63 20 4d 61 72 6b | Electro|nic Mark|
|00002980| 65 74 69 6e 67 20 42 72 | 65 61 6b 74 68 72 6f 75 |eting Br|eakthrou|
|00002990| 67 68 0d 0a 20 20 20 20 | 20 20 20 20 20 20 2d 2d |gh..    |      --|
|000029a0| 2d 2d 2d 2d 2d 2d 2d 2d | 2d 2d 2d 2d 2d 2d 2d 2d |--------|--------|
|000029b0| 2d 2d 2d 2d 2d 2d 2d 2d | 2d 2d 2d 2d 2d 2d 2d 2d |--------|--------|
|000029c0| 2d 2d 2d 2d 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |----..  |        |
|000029d0| 57 68 61 74 20 69 73 20 | 61 6c 6c 20 74 68 69 73 |What is |all this|
|000029e0| 20 68 79 70 65 20 61 6e | 64 20 68 6f 6f 70 6c 61 | hype an|d hoopla|
|000029f0| 20 61 62 6f 75 74 3f 20 | 57 68 79 20 61 72 65 20 | about? |Why are |
|00002a00| 73 6f 6d 65 20 70 65 6f | 70 6c 65 0d 0a 20 20 20 |some peo|ple..   |
|00002a10| 20 20 20 20 20 20 20 73 | 61 79 69 6e 67 20 74 68 |       s|aying th|
|00002a20| 69 73 20 69 73 20 74 68 | 65 20 22 4d 61 72 6b 65 |is is th|e "Marke|
|00002a30| 74 69 6e 67 20 42 72 65 | 61 6b 74 68 72 6f 75 67 |ting Bre|akthroug|
|00002a40| 68 20 6f 66 20 74 68 65 | 20 43 65 6e 74 75 72 79 |h of the| Century|
|00002a50| 2e 22 0d 0a 20 20 20 20 | 20 20 20 20 20 20 57 68 |."..    |      Wh|
|00002a60| 79 20 61 72 65 20 73 6f | 6d 65 20 6f 66 20 74 68 |y are so|me of th|
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|00004740| 20 0d 0a 20 20 20 20 20 | 20 20 20 20 20 0d 0a 20 | ..     |     .. |
|00004750| 20 20 20 20 20 20 20 20 | 20 42 79 20 63 6f 6e 74 |        | By cont|
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|000047a0| 75 73 69 6e 65 73 73 2e | 20 0d 0a 20 20 20 20 20 |usiness.| ..     |
|000047b0| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|000047c0| 20 45 73 70 65 63 69 61 | 6c 6c 79 20 62 65 63 61 | Especia|lly beca|
|000047d0| 75 73 65 20 79 6f 75 20 | 63 61 6e 20 74 61 6b 65 |use you |can take|
|000047e0| 20 61 64 76 61 6e 74 61 | 67 65 20 6f 66 20 65 6c | advanta|ge of el|
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|00004830| 73 6f 63 69 61 74 65 64 | 20 77 69 74 68 0d 0a 20 |sociated| with.. |
|00004840| 20 20 20 20 20 20 20 20 | 20 74 72 61 64 69 74 69 |        | traditi|
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|00004870| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 57 |   ..   |       W|
|00004880| 69 74 68 20 61 6e 20 6f | 6e 6c 69 6e 65 20 69 6e |ith an o|nline in|
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|000048a0| 68 69 6e 67 20 62 75 73 | 69 6e 65 73 73 20 2e 2e |hing bus|iness ..|
|000048b0| 2e 0d 0a 20 20 20 20 20 | 20 20 20 20 20 0d 0a 20 |...     |     .. |
|000048c0| 20 20 20 20 20 20 20 20 | 20 2a 20 59 6f 75 20 68 |        | * You h|
|000048d0| 61 76 65 20 76 69 72 74 | 75 61 6c 6c 79 20 4e 4f |ave virt|ually NO|
|000048e0| 20 6f 76 65 72 68 65 61 | 64 2e 0d 0a 20 20 20 20 | overhea|d...    |
|000048f0| 20 20 20 20 20 20 2a 20 | 59 6f 75 20 63 61 6e 20 |      * |You can |
|00004900| 6f 70 65 72 61 74 65 20 | 77 69 74 68 6f 75 74 20 |operate |without |
|00004910| 65 6d 70 6c 6f 79 65 65 | 73 2e 0d 0a 20 20 20 20 |employee|s...    |
|00004920| 20 20 20 20 20 20 2a 20 | 59 6f 75 20 63 61 6e 20 |      * |You can |
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|00004940| 77 68 65 72 65 20 69 6e | 20 74 68 65 20 77 6f 72 |where in| the wor|
|00004950| 6c 64 2e 0d 0a 20 20 20 | 20 20 20 20 20 20 20 2a |ld...   |       *|
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|00004980| 70 72 6f 64 75 63 74 2e | 0d 0a 20 20 20 20 20 20 |product.|..      |
|00004990| 20 20 20 20 2a 20 59 6f | 75 20 68 61 76 65 20 63 |    * Yo|u have c|
|000049a0| 6f 6d 70 6c 65 74 65 20 | 66 6c 65 78 69 62 69 6c |omplete |flexibil|
|000049b0| 69 74 79 20 69 6e 20 77 | 68 61 74 20 79 6f 75 20 |ity in w|hat you |
|000049c0| 63 68 6f 6f 73 65 20 74 | 6f 20 6d 61 72 6b 65 74 |choose t|o market|
|000049d0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 20 20 61 6e |..      |      an|
|000049e0| 64 20 68 6f 77 20 79 6f | 75 20 63 68 6f 6f 73 65 |d how yo|u choose|
|000049f0| 20 74 6f 20 61 64 76 65 | 72 74 69 73 65 2e 20 0d | to adve|rtise. .|
|00004a00| 0a 20 20 20 20 20 20 20 | 20 20 20 2a 20 59 6f 75 |.       |   * You|
|00004a10| 20 63 61 6e 20 68 61 76 | 65 20 79 6f 75 72 20 70 | can hav|e your p|
|00004a20| 72 6f 64 75 63 74 73 20 | 64 65 6c 69 76 65 72 65 |roducts |delivere|
|00004a30| 64 20 65 6c 65 63 74 72 | 6f 6e 69 63 61 6c 6c 79 |d electr|onically|
|00004a40| 20 61 6e 64 20 0d 0a 20 | 20 20 20 20 20 20 20 20 | and .. |        |
|00004a50| 20 20 20 61 75 74 6f 6d | 61 74 69 63 61 6c 6c 79 |   autom|atically|
|00004a60| 20 74 6f 20 79 6f 75 72 | 20 63 75 73 74 6f 6d 65 | to your| custome|
|00004a70| 72 73 2e 0d 0a 20 20 20 | 20 20 20 20 20 20 20 2a |rs...   |       *|
|00004a80| 20 59 6f 75 20 63 61 6e | 20 70 72 6f 64 75 63 65 | You can| produce|
|00004a90| 20 79 6f 75 72 20 70 72 | 6f 64 75 63 74 73 20 6f | your pr|oducts o|
|00004aa0| 6e 20 64 65 6d 61 6e 64 | 20 69 6e 73 74 65 61 64 |n demand| instead|
|00004ab0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 20 20 6f 66 |..      |      of|
|00004ac0| 20 74 79 69 6e 67 20 79 | 6f 75 72 20 6d 6f 6e 65 | tying y|our mone|
|00004ad0| 79 20 75 70 20 69 6e 20 | 69 6e 76 65 6e 74 6f 72 |y up in |inventor|
|00004ae0| 79 2e 0d 0a 20 20 20 20 | 20 20 20 20 20 20 2a 20 |y...    |      * |
|00004af0| 41 6e 64 2c 20 74 68 65 | 20 70 72 6f 66 69 74 20 |And, the| profit |
|00004b00| 70 6f 74 65 6e 74 69 61 | 6c 20 69 73 20 74 72 75 |potentia|l is tru|
|00004b10| 6c 79 20 75 6e 6c 69 6d | 69 74 65 64 21 0d 0a 20 |ly unlim|ited!.. |
|00004b20| 20 20 20 20 20 20 20 20 | 20 0d 0a 20 20 20 20 20 |        | ..     |
|00004b30| 20 20 20 20 20 48 6f 6e | 65 73 74 6c 79 2c 20 63 |     Hon|estly, c|
|00004b40| 61 6e 20 79 6f 75 20 74 | 68 69 6e 6b 20 6f 66 20 |an you t|hink of |
|00004b50| 61 20 62 65 74 74 65 72 | 20 62 75 73 69 6e 65 73 |a better| busines|
|00004b60| 73 3f 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |s?..    |      ..|
|00004b70| 20 20 20 20 20 20 20 20 | 20 20 0d 0a 20 20 20 20 |        |  ..    |
|00004b80| 20 20 20 20 20 20 2d 2d | 2d 2d 2d 2d 2d 2d 2d 2d |      --|--------|
|00004b90| 2d 2d 2d 2d 2d 0d 0a 20 | 20 20 20 20 20 20 20 20 |-----.. |        |
|00004ba0| 20 65 6e 64 20 6f 66 20 | 73 65 63 74 69 6f 6e 0d | end of |section.|
|00004bb0| 0a 20 20 20 20 20 20 20 | 20 20 20 0d 0a 20 20 20 |.       |   ..   |
|00004bc0| 20 20 20 20 20 20 20 0d | 0a 20 20 20 20 20 20 20 |       .|.       |
|00004bd0| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 0d |   ..   |       .|
|00004be0| 0a 20 20 20 20 20 20 20 | 20 20 20 0d 0a 20 20 20 |.       |   ..   |
|00004bf0| 20 20 20 20 20 20 20 53 | 45 43 54 49 4f 4e 20 33 |       S|ECTION 3|
|00004c00| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 3d 3d 3d 3d |..      |    ====|
|00004c10| 3d 3d 3d 3d 3d 0d 0a 20 | 20 20 20 20 20 20 20 20 |=====.. |        |
|00004c20| 20 20 0d 0a 20 20 20 20 | 20 20 20 20 20 20 20 20 |  ..    |        |
|00004c30| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 20 20 |        |        |
|00004c40| 20 22 45 49 47 48 54 20 | 53 54 45 50 53 20 54 4f | "EIGHT |STEPS TO|
|00004c50| 20 41 4e 0d 0a 20 20 20 | 20 20 20 20 20 20 20 20 | AN..   |        |
|00004c60| 20 20 20 20 20 20 20 20 | 20 20 20 20 20 20 45 4c |        |      EL|
|00004c70| 45 43 54 52 4f 4e 49 43 | 20 50 52 4f 46 49 54 20 |ECTRONIC| PROFIT |
|00004c80| 4d 41 43 48 49 4e 45 21 | 22 0d 0a 20 20 20 20 20 |MACHINE!|"..     |
|00004c90| 20 20 20 20 20 0d 0a 20 | 20 20 20 20 20 20 20 20 |     .. |        |
|00004ca0| 20 57 68 61 74 20 69 73 | 20 61 6c 6c 20 74 68 69 | What is| all thi|
|00004cb0| 73 20 74 61 6c 6b 20 61 | 62 6f 75 74 20 61 20 22 |s talk a|bout a "|
|00004cc0| 6d 6f 6e 65 79 20 6d 61 | 63 68 69 6e 65 22 20 6f |money ma|chine" o|
|00004cd0| 72 20 22 70 72 6f 66 69 | 74 20 0d 0a 20 20 20 20 |r "profi|t ..    |
|00004ce0| 20 20 20 20 20 20 6d 61 | 63 68 69 6e 65 22 20 74 |      ma|chine" t|
|00004cf0| 68 61 74 20 79 6f 75 20 | 6b 65 65 70 20 68 65 61 |hat you |keep hea|
|00004d00| 72 69 6e 67 20 66 72 6f | 6d 20 70 65 6f 70 6c 65 |ring fro|m people|
|00004d10| 20 77 68 6f 20 61 72 65 | 20 73 65 6c 6c 69 6e 67 | who are| selling|
|00004d20| 20 20 0d 0a 20 20 20 20 | 20 20 20 20 20 20 6f 6e |  ..    |      on|
|00004d30| 6c 69 6e 65 20 6d 61 72 | 6b 65 74 69 6e 67 20 69 |line mar|keting i|
|00004d40| 6e 66 6f 72 6d 61 74 69 | 6f 6e 3f 0d 0a 20 20 20 |nformati|on?..   |
|00004d50| 20 20 20 20 20 20 20 0d | 0a 20 20 20 20 20 20 20 |       .|.       |
|00004d60| 20 20 20 57 65 6c 6c 2c | 20 61 6c 74 68 6f 75 67 |   Well,| althoug|
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|00004d80| 77 69 74 68 20 74 68 65 | 20 77 61 79 20 73 6f 6d |with the| way som|
|00004d90| 65 20 61 72 65 20 68 79 | 70 69 6e 67 20 69 74 2c |e are hy|ping it,|
|00004da0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 74 68 65 72 |..      |    ther|
|00004db0| 65 20 69 73 20 61 20 61 | 20 72 65 61 6c 20 74 72 |e is a a| real tr|
|00004dc0| 75 74 68 20 62 65 68 69 | 6e 64 20 74 68 69 73 20 |uth behi|nd this |
|00004dd0| 6d 65 74 61 70 68 6f 72 | 2e 20 46 6f 72 20 65 78 |metaphor|. For ex|
|00004de0| 61 6d 70 6c 65 2e 2e 2e | 0d 0a 20 20 20 20 20 20 |ample...|..      |
|00004df0| 20 20 20 20 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |    ..  |        |
|00004e00| 31 29 20 59 6f 75 20 63 | 61 6e 20 75 73 65 20 76 |1) You c|an use v|
|00004e10| 61 72 69 6f 75 73 20 74 | 65 63 68 6e 6f 6c 6f 67 |arious t|echnolog|
|00004e20| 69 65 73 20 74 6f 20 22 | 6d 65 63 68 61 6e 69 7a |ies to "|mechaniz|
|00004e30| 65 22 20 74 61 73 6b 73 | 20 74 68 61 74 0d 0a 20 |e" tasks| that.. |
|00004e40| 20 20 20 20 20 20 20 20 | 20 75 73 65 64 20 74 6f |        | used to|
|00004e50| 20 62 65 20 64 6f 6e 65 | 20 6d 61 6e 75 61 6c 6c | be done| manuall|
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|00004e70| 6e 67 20 6d 61 69 6c 2c | 20 6d 61 6b 69 6e 67 20 |ng mail,| making |
|00004e80| 73 61 6c 65 73 0d 0a 20 | 20 20 20 20 20 20 20 20 |sales.. |        |
|00004e90| 20 70 69 74 63 68 65 73 | 2c 20 64 65 6c 69 76 65 | pitches|, delive|
|00004ea0| 72 69 6e 67 20 70 72 6f | 64 75 63 74 73 2c 20 6f |ring pro|ducts, o|
|00004eb0| 72 20 74 61 6b 69 6e 67 | 20 6f 72 64 65 72 73 2e |r taking| orders.|
|00004ec0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 0d 0a 20 20 |..      |    ..  |
|00004ed0| 20 20 20 20 20 20 20 20 | 32 29 20 39 30 25 20 6f |        |2) 90% o|
|00004ee0| 66 20 6d 79 20 6f 72 64 | 65 72 73 20 63 6f 6d 65 |f my ord|ers come|
|00004ef0| 20 69 6e 20 74 68 72 6f | 75 67 68 20 65 2d 6d 61 | in thro|ugh e-ma|
|00004f00| 69 6c 3b 20 70 6f 70 20 | 69 6e 20 6f 6e 20 74 68 |il; pop |in on th|
|00004f10| 65 20 66 61 78 0d 0a 20 | 20 20 20 20 20 20 20 20 |e fax.. |        |
|00004f20| 20 6d 61 63 68 69 6e 65 | 3b 20 6f 72 20 61 72 65 | machine|; or are|
|00004f30| 20 6c 65 66 74 20 6f 6e | 20 6d 79 20 76 6f 69 63 | left on| my voic|
|00004f40| 65 20 6d 61 69 6c 20 6f | 72 64 65 72 20 6c 69 6e |e mail o|rder lin|
|00004f50| 65 2e 20 54 6f 20 6d 65 | 2c 20 74 68 61 74 27 73 |e. To me|, that's|
|00004f60| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 61 6e 20 65 |..      |    an e|
|00004f70| 6c 65 63 74 72 6f 6e 69 | 63 20 6d 6f 6e 65 79 20 |lectroni|c money |
|00004f80| 6d 61 63 68 69 6e 65 21 | 0d 0a 20 20 20 20 20 20 |machine!|..      |
|00004f90| 20 20 20 20 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |    ..  |        |
|00004fa0| 48 6f 77 65 76 65 72 2c | 20 74 68 65 72 65 20 69 |However,| there i|
|00004fb0| 73 20 61 20 6c 6f 6e 67 | 20 70 72 6f 63 65 73 73 |s a long| process|
|00004fc0| 20 61 68 65 61 64 20 6f | 66 20 79 6f 75 20 62 65 | ahead o|f you be|
|00004fd0| 66 6f 72 65 20 79 6f 75 | 20 63 61 6e 20 0d 0a 20 |fore you| can .. |
|00004fe0| 20 20 20 20 20 20 20 20 | 20 67 65 74 20 74 6f 20 |        | get to |
|00004ff0| 74 68 65 20 70 6f 69 6e | 74 20 77 68 65 72 65 20 |the poin|t where |
|00005000| 79 6f 75 20 63 61 6e 20 | 74 72 75 6c 79 20 73 61 |you can |truly sa|
|00005010| 79 20 79 6f 75 20 68 61 | 76 65 20 61 6e 20 65 6c |y you ha|ve an el|
|00005020| 65 63 74 72 6f 6e 69 63 | 0d 0a 20 20 20 20 20 20 |ectronic|..      |
|00005030| 20 20 20 20 70 72 6f 66 | 69 74 20 6d 61 63 68 69 |    prof|it machi|
|00005040| 6e 65 20 6f 66 20 61 6e | 79 20 73 69 67 6e 69 66 |ne of an|y signif|
|00005050| 69 63 61 6e 63 65 2e 0d | 0a 20 20 20 20 20 20 20 |icance..|.       |
|00005060| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 49 |   ..   |       I|
|00005070| 6e 20 6f 72 64 65 72 20 | 74 6f 20 6b 65 65 70 20 |n order |to keep |
|00005080| 79 6f 75 20 61 73 20 66 | 6f 63 75 73 65 64 20 61 |you as f|ocused a|
|00005090| 73 20 70 6f 73 73 69 62 | 6c 65 2c 20 49 27 76 65 |s possib|le, I've|
|000050a0| 20 62 6f 69 6c 65 64 20 | 64 6f 77 6e 0d 0a 20 20 | boiled |down..  |
|000050b0| 20 20 20 20 20 20 20 20 | 74 68 65 20 70 72 6f 63 |        |the proc|
|000050c0| 65 73 73 20 6f 66 20 69 | 6d 70 6c 65 6d 65 6e 74 |ess of i|mplement|
|000050d0| 69 6e 67 20 73 75 63 63 | 65 73 73 66 75 6c 20 65 |ing succ|essful e|
|000050e0| 6c 65 63 74 72 6f 6e 69 | 63 20 6d 61 72 6b 65 74 |lectroni|c market|
|000050f0| 69 6e 67 0d 0a 20 20 20 | 20 20 20 20 20 20 20 70 |ing..   |       p|
|00005100| 72 6f 6a 65 63 74 73 20 | 69 6e 74 6f 20 38 20 62 |rojects |into 8 b|
|00005110| 61 73 69 63 20 73 74 65 | 70 73 2e 20 54 68 65 79 |asic ste|ps. They|
|00005120| 20 6d 75 73 74 20 62 65 | 20 64 6f 6e 65 20 73 65 | must be| done se|
|00005130| 71 75 65 6e 74 69 61 6c | 6c 79 2c 20 79 6f 75 0d |quential|ly, you.|
|00005140| 0a 20 20 20 20 20 20 20 | 20 20 20 63 61 6e 27 74 |.       |   can't|
|00005150| 20 73 6b 69 70 20 74 6f | 20 74 68 65 20 6e 65 78 | skip to| the nex|
|00005160| 74 20 6f 6e 65 20 77 69 | 74 68 6f 75 74 20 70 61 |t one wi|thout pa|
|00005170| 73 73 69 6e 67 20 74 68 | 65 20 22 70 72 6f 66 69 |ssing th|e "profi|
|00005180| 74 22 20 74 65 73 74 20 | 6f 6e 0d 0a 20 20 20 20 |t" test |on..    |
|00005190| 20 20 20 20 20 20 65 61 | 63 68 20 6f 6e 65 20 28 |      ea|ch one (|
|000051a0| 79 6f 75 20 63 61 6e 2c | 20 62 75 74 20 64 6f 20 |you can,| but do |
|000051b0| 73 6f 20 61 74 20 79 6f | 75 72 20 6f 77 6e 20 70 |so at yo|ur own p|
|000051c0| 65 72 69 6c 21 29 2e 0d | 0a 20 20 20 20 20 20 20 |eril!)..|.       |
|000051d0| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 48 |   ..   |       H|
|000051e0| 65 72 65 20 74 68 65 79 | 20 61 72 65 20 61 73 20 |ere they| are as |
|000051f0| 49 20 73 65 65 20 69 74 | 20 2e 20 2e 20 2e 0d 0a |I see it| . . ...|
|00005200| 20 20 20 20 20 20 20 20 | 20 20 0d 0a 20 20 20 20 |        |  ..    |
|00005210| 20 20 20 20 20 20 53 54 | 45 50 20 23 31 3a 20 53 |      ST|EP #1: S|
|00005220| 65 6c 65 63 74 69 6e 67 | 20 61 6e 64 20 44 65 66 |electing| and Def|
|00005230| 69 6e 69 6e 67 20 59 6f | 75 72 20 4d 61 72 6b 65 |ining Yo|ur Marke|
|00005240| 74 2e 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |t...    |      ..|
|00005250| 20 20 20 20 20 20 20 20 | 20 20 42 65 66 6f 72 65 |        |  Before|
|00005260| 20 79 6f 75 20 64 6f 20 | 61 6e 79 74 68 69 6e 67 | you do |anything|
|00005270| 2c 20 79 6f 75 20 74 6f | 20 64 65 74 65 72 6d 69 |, you to| determi|
|00005280| 6e 65 20 65 78 61 63 74 | 6c 79 20 77 68 6f 20 77 |ne exact|ly who w|
|00005290| 69 6c 6c 20 79 6f 75 0d | 0a 20 20 20 20 20 20 20 |ill you.|.       |
|000052a0| 20 20 20 77 69 6c 6c 20 | 62 65 20 74 61 72 67 65 |   will |be targe|
|000052b0| 74 69 6e 67 20 77 69 74 | 68 20 79 6f 75 72 20 70 |ting wit|h your p|
|000052c0| 72 6f 64 75 63 74 20 6f | 72 20 73 65 72 76 69 63 |roduct o|r servic|
|000052d0| 65 2e 20 59 6f 75 20 6e | 65 65 64 20 74 6f 0d 0a |e. You n|eed to..|
|000052e0| 20 20 20 20 20 20 20 20 | 20 20 76 65 72 69 66 79 |        |  verify|
|000052f0| 20 74 68 61 74 20 74 68 | 65 72 65 20 69 73 20 69 | that th|ere is i|
|00005300| 6e 64 65 65 64 20 61 20 | 73 69 67 6e 69 66 69 63 |ndeed a |signific|
|00005310| 61 6e 74 20 28 61 6e 64 | 20 68 6f 70 65 66 75 6c |ant (and| hopeful|
|00005320| 6c 79 0d 0a 20 20 20 20 | 20 20 20 20 20 20 67 72 |ly..    |      gr|
|00005330| 6f 77 69 6e 67 29 20 6d | 61 72 6b 65 74 20 66 6f |owing) m|arket fo|
|00005340| 72 20 79 6f 75 20 63 75 | 72 72 65 6e 74 20 6f 72 |r you cu|rrent or|
|00005350| 20 70 72 6f 70 6f 73 65 | 64 20 70 72 6f 64 75 63 | propose|d produc|
|00005360| 74 2e 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |t...    |      ..|
|00005370| 20 20 20 20 20 20 20 20 | 20 20 53 54 45 50 20 23 |        |  STEP #|
|00005380| 32 3a 20 49 64 65 6e 74 | 69 66 79 69 6e 67 20 54 |2: Ident|ifying T|
|00005390| 68 65 20 45 6c 65 63 74 | 72 6f 6e 69 63 20 61 6e |he Elect|ronic an|
|000053a0| 64 20 43 6f 6e 76 65 6e | 74 69 6f 6e 61 6c 20 4d |d Conven|tional M|
|000053b0| 61 72 6b 65 74 69 6e 67 | 0d 0a 20 20 20 20 20 20 |arketing|..      |
|000053c0| 20 20 20 20 43 68 61 6e | 6e 65 6c 73 20 61 6e 64 |    Chan|nels and|
|000053d0| 20 4f 75 74 6c 69 6e 69 | 6e 67 20 59 6f 75 72 20 | Outlini|ng Your |
|000053e0| 4d 61 72 6b 65 74 69 6e | 67 20 50 6c 61 6e 0d 0a |Marketin|g Plan..|
|000053f0| 20 20 20 20 20 20 20 20 | 20 20 0d 0a 20 20 20 20 |        |  ..    |
|00005400| 20 20 20 20 20 20 4e 65 | 78 74 2c 20 79 6f 75 20 |      Ne|xt, you |
|00005410| 6e 65 65 64 20 74 6f 20 | 6d 61 6b 65 20 73 75 72 |need to |make sur|
|00005420| 65 20 74 68 61 74 20 79 | 6f 75 20 63 61 6e 20 65 |e that y|ou can e|
|00005430| 61 73 69 6c 79 20 72 65 | 61 63 68 20 74 68 69 73 |asily re|ach this|
|00005440| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 6d 61 72 6b |..      |    mark|
|00005450| 65 74 20 61 74 20 61 6e | 20 61 66 66 6f 72 64 61 |et at an| afforda|
|00005460| 62 6c 65 20 63 6f 73 74 | 20 61 6e 64 20 6f 6e 20 |ble cost| and on |
|00005470| 61 20 63 6f 6e 74 69 6e | 75 69 6e 67 20 62 61 73 |a contin|uing bas|
|00005480| 69 73 2e 20 59 6f 75 0d | 0a 20 20 20 20 20 20 20 |is. You.|.       |
|00005490| 20 20 20 73 68 6f 75 6c | 64 20 61 74 20 74 68 69 |   shoul|d at thi|
|000054a0| 73 20 70 6f 69 6e 74 20 | 6f 75 74 6c 69 6e 65 20 |s point |outline |
|000054b0| 61 20 67 65 6e 65 72 61 | 6c 20 6d 61 72 6b 65 74 |a genera|l market|
|000054c0| 69 6e 67 20 70 6c 61 6e | 20 73 6f 20 74 68 61 74 |ing plan| so that|
|000054d0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 79 6f 75 20 |..      |    you |
|000054e0| 68 61 76 65 20 61 20 22 | 6d 61 63 72 6f 22 20 70 |have a "|macro" p|
|000054f0| 65 72 73 70 65 63 74 69 | 76 65 20 6f 6e 20 79 6f |erspecti|ve on yo|
|00005500| 75 20 70 72 6f 70 6f 73 | 65 64 20 70 72 6f 6a 65 |u propos|ed proje|
|00005510| 63 74 2e 0d 0a 20 20 20 | 20 20 20 20 20 20 20 0d |ct...   |       .|
|00005520| 0a 20 20 20 20 20 20 20 | 20 20 20 53 54 45 50 20 |.       |   STEP |
|00005530| 23 33 3a 20 44 65 76 65 | 6c 6f 70 69 6e 67 20 61 |#3: Deve|loping a|
|00005540| 6e 64 2f 6f 72 20 73 65 | 6c 65 63 74 69 6e 67 20 |nd/or se|lecting |
|00005550| 79 6f 75 72 20 70 72 6f | 64 75 63 74 0d 0a 20 20 |your pro|duct..  |
|00005560| 20 20 20 20 20 20 20 20 | 0d 0a 20 20 20 20 20 20 |        |..      |
|00005570| 20 20 20 20 46 6f 72 20 | 61 20 70 72 6f 64 75 63 |    For |a produc|
|00005580| 74 20 74 6f 20 62 65 20 | 73 61 6c 61 62 6c 65 2c |t to be |salable,|
|00005590| 20 6b 65 65 70 20 69 6e | 20 6d 69 6e 64 20 74 68 | keep in| mind th|
|000055a0| 61 74 20 69 74 20 6d 75 | 73 74 20 62 65 0d 0a 20 |at it mu|st be.. |
|000055b0| 20 20 20 20 20 20 20 20 | 20 64 65 73 69 67 6e 65 |        | designe|
|000055c0| 64 20 74 6f 20 68 65 6c | 70 20 61 20 73 70 65 63 |d to hel|p a spec|
|000055d0| 69 66 69 63 20 6d 61 72 | 6b 65 74 2c 20 69 74 20 |ific mar|ket, it |
|000055e0| 6d 75 73 74 20 68 61 76 | 65 20 61 20 75 6e 69 71 |must hav|e a uniq|
|000055f0| 75 65 0d 0a 20 20 20 20 | 20 20 20 20 20 20 61 64 |ue..    |      ad|
|00005600| 76 61 6e 74 61 67 65 2c | 20 61 6e 64 20 69 74 20 |vantage,| and it |
|00005610| 6d 75 73 74 20 70 72 6f | 76 69 64 65 20 61 20 63 |must pro|vide a c|
|00005620| 6c 65 61 72 20 62 65 6e | 65 66 69 74 2e 20 54 68 |lear ben|efit. Th|
|00005630| 69 73 20 63 61 6e 20 0d | 0a 20 20 20 20 20 20 20 |is can .|.       |
|00005640| 20 20 20 62 65 20 61 20 | 70 72 6f 64 75 63 74 20 |   be a |product |
|00005650| 74 68 61 74 20 79 6f 75 | 20 63 72 65 61 74 65 20 |that you| create |
|00005660| 79 6f 75 72 73 65 6c 66 | 20 6f 72 20 67 65 74 20 |yourself| or get |
|00005670| 74 68 65 20 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |the ..  |        |
|00005680| 72 65 73 61 6c 65 20 6f | 72 20 64 69 73 74 72 69 |resale o|r distri|
|00005690| 62 75 74 69 6f 6e 20 72 | 69 67 68 74 73 20 74 6f |bution r|ights to|
|000056a0| 2e 0d 0a 20 20 20 20 20 | 20 20 20 20 20 0d 0a 20 |...     |     .. |
|000056b0| 20 20 20 20 20 20 20 20 | 20 53 54 45 50 20 23 34 |        | STEP #4|
|000056c0| 3a 20 43 72 65 61 74 69 | 6e 67 20 79 6f 75 72 20 |: Creati|ng your |
|000056d0| 6f 6e 6c 69 6e 65 20 6d | 61 72 6b 65 74 69 6e 67 |online m|arketing|
|000056e0| 20 63 6f 6d 6d 75 6e 69 | 63 61 74 69 6f 6e 73 2e | communi|cations.|
|000056f0| 20 0d 0a 20 20 20 20 20 | 20 20 20 20 20 0d 0a 20 | ..     |     .. |
|00005700| 20 20 20 20 20 20 20 20 | 20 4f 6e 63 65 20 79 6f |        | Once yo|
|00005710| 75 27 76 65 20 69 64 65 | 6e 74 69 66 69 65 64 20 |u've ide|ntified |
|00005720| 79 6f 75 72 20 6d 61 72 | 6b 65 74 2c 20 6f 75 74 |your mar|ket, out|
|00005730| 6c 69 6e 65 64 20 79 6f | 75 72 20 6d 61 72 6b 65 |lined yo|ur marke|
|00005740| 74 69 6e 67 20 70 6c 61 | 6e 0d 0a 20 20 20 20 20 |ting pla|n..     |
|00005750| 20 20 20 20 20 61 6e 64 | 20 7a 65 72 6f 65 64 20 |     and| zeroed |
|00005760| 69 6e 20 6f 6e 20 79 6f | 75 72 20 70 72 6f 64 75 |in on yo|ur produ|
|00005770| 63 74 2c 20 79 6f 75 72 | 20 6e 65 78 74 20 73 74 |ct, your| next st|
|00005780| 65 70 20 69 73 20 74 6f | 20 63 72 65 61 74 65 20 |ep is to| create |
|00005790| 74 68 65 0d 0a 20 20 20 | 20 20 20 20 20 20 20 6f |the..   |       o|
|000057a0| 6e 6c 69 6e 65 20 6d 61 | 72 6b 65 74 69 6e 67 20 |nline ma|rketing |
|000057b0| 63 6f 6d 6d 75 6e 69 63 | 61 74 69 6f 6e 73 20 79 |communic|ations y|
|000057c0| 6f 75 20 77 69 6c 6c 20 | 6e 65 65 64 20 74 6f 20 |ou will |need to |
|000057d0| 73 65 6c 6c 20 69 74 2e | 20 54 68 65 73 65 0d 0a |sell it.| These..|
|000057e0| 20 20 20 20 20 20 20 20 | 20 20 63 6f 6d 65 20 69 |        |  come i|
|000057f0| 6e 20 6d 61 6e 79 20 73 | 68 61 70 65 73 20 61 6e |n many s|hapes an|
|00005800| 64 20 73 69 7a 65 73 2c | 20 69 6e 63 6c 75 64 69 |d sizes,| includi|
|00005810| 6e 67 3a 0d 0a 20 20 20 | 20 20 20 20 20 20 20 0d |ng:..   |       .|
|00005820| 0a 20 20 20 20 20 20 20 | 20 20 20 2e 20 43 6c 61 |.       |   . Cla|
|00005830| 73 73 69 66 69 65 64 20 | 41 64 73 0d 0a 20 20 20 |ssified |Ads..   |
|00005840| 20 20 20 20 20 20 20 2e | 20 45 6c 65 63 74 72 6f |       .| Electro|
|00005850| 6e 69 63 20 50 6f 73 74 | 63 61 72 64 73 0d 0a 20 |nic Post|cards.. |
|00005860| 20 20 20 20 20 20 20 20 | 20 2e 20 52 65 70 6f 72 |        | . Repor|
|00005870| 74 73 0d 0a 20 20 20 20 | 20 20 20 20 20 20 2e 20 |ts..    |      . |
|00005880| 4e 65 77 73 6c 65 74 74 | 65 72 73 0d 0a 20 20 20 |Newslett|ers..   |
|00005890| 20 20 20 20 20 20 20 2e | 20 51 75 65 73 74 69 6f |       .| Questio|
|000058a0| 6e 73 20 26 20 41 6e 73 | 77 65 72 73 0d 0a 20 20 |ns & Ans|wers..  |
|000058b0| 20 20 20 20 20 20 20 20 | 2e 20 53 61 6c 65 73 20 |        |. Sales |
|000058c0| 4c 65 74 74 65 72 73 0d | 0a 20 20 20 20 20 20 20 |Letters.|.       |
|000058d0| 20 20 20 2e 20 53 74 6f | 72 65 66 72 6f 6e 74 73 |   . Sto|refronts|
|000058e0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 2e 20 45 78 |..      |    . Ex|
|000058f0| 63 65 72 70 74 73 0d 0a | 20 20 20 20 20 20 20 20 |cerpts..|        |
|00005900| 20 20 2e 20 43 61 74 61 | 6c 6f 67 73 20 6f 6e 20 |  . Cata|logs on |
|00005910| 64 69 73 6b 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |disk..  |        |
|00005920| 2e 20 50 72 65 73 73 20 | 52 65 6c 65 61 73 65 73 |. Press |Releases|
|00005930| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 2e 20 65 74 |..      |    . et|
|00005940| 63 2e 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |c...    |      ..|
|00005950| 20 20 20 20 20 20 20 20 | 20 20 53 54 45 50 20 23 |        |  STEP #|
|00005960| 35 3a 20 20 54 65 73 74 | 69 6e 67 20 61 6e 64 20 |5:  Test|ing and |
|00005970| 67 65 74 74 69 6e 67 20 | 79 6f 75 72 20 66 69 72 |getting |your fir|
|00005980| 73 74 20 73 75 63 63 65 | 73 73 66 75 6c 20 74 65 |st succe|ssful te|
|00005990| 73 74 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |st..    |      ..|
|000059a0| 20 20 20 20 20 20 20 20 | 20 20 4e 6f 77 2c 20 69 |        |  Now, i|
|000059b0| 74 27 73 20 74 69 6d 65 | 20 74 6f 20 73 74 61 72 |t's time| to star|
|000059c0| 74 20 74 68 65 20 62 61 | 6c 6c 20 72 6f 6c 6c 69 |t the ba|ll rolli|
|000059d0| 6e 67 20 61 6e 64 20 70 | 6c 61 63 65 20 79 6f 75 |ng and p|lace you|
|000059e0| 72 20 61 64 73 20 61 6e | 64 0d 0a 20 20 20 20 20 |r ads an|d..     |
|000059f0| 20 20 20 20 20 6c 65 61 | 64 20 67 65 6e 65 72 61 |     lea|d genera|
|00005a00| 74 69 6e 67 20 6d 65 73 | 73 61 67 65 73 2e 20 42 |ting mes|sages. B|
|00005a10| 65 63 61 75 73 65 20 6f | 66 20 69 74 27 73 20 64 |ecause o|f it's d|
|00005a20| 65 6d 6f 67 72 61 70 68 | 69 63 73 20 61 6e 64 20 |emograph|ics and |
|00005a30| 73 69 7a 65 2c 0d 0a 20 | 20 20 20 20 20 20 20 20 |size,.. |        |
|00005a40| 20 74 68 65 72 65 20 69 | 73 20 6f 6e 65 20 69 64 | there i|s one id|
|00005a50| 65 61 6c 20 70 6c 61 63 | 65 20 6f 6e 6c 69 6e 65 |eal plac|e online|
|00005a60| 20 49 20 72 65 63 6f 6d | 6d 65 6e 64 20 79 6f 75 | I recom|mend you|
|00005a70| 20 73 74 61 72 74 20 77 | 69 74 68 2e 0d 0a 20 20 | start w|ith...  |
|00005a80| 20 20 20 20 20 20 20 20 | 28 57 68 65 72 65 3f 20 |        |(Where? |
|00005a90| 54 68 61 74 27 73 20 6f | 6e 65 20 79 6f 75 27 6c |That's o|ne you'l|
|00005aa0| 6c 20 68 61 76 65 20 74 | 6f 20 67 65 74 20 6d 79 |l have t|o get my|
|00005ab0| 20 62 6f 6f 6b 20 74 6f | 20 66 69 6e 64 20 6f 75 | book to| find ou|
|00005ac0| 74 21 29 2e 0d 0a 20 20 | 20 20 20 20 20 20 20 20 |t!)...  |        |
|00005ad0| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 53 54 45 50 |..      |    STEP|
|00005ae0| 20 23 36 3a 20 20 20 52 | 6f 6c 6c 69 6e 67 20 6f | #6:   R|olling o|
|00005af0| 75 74 20 74 6f 20 61 6c | 6c 20 6f 6e 6c 69 6e 65 |ut to al|l online|
|00005b00| 20 73 65 72 76 69 63 65 | 73 20 61 6e 64 20 6b 65 | service|s and ke|
|00005b10| 79 20 42 42 53 27 73 0d | 0a 20 20 20 20 20 20 20 |y BBS's.|.       |
|00005b20| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 4f |   ..   |       O|
|00005b30| 6e 63 65 20 79 6f 75 20 | 61 72 65 20 69 6e 20 61 |nce you |are in a|
|00005b40| 20 6e 65 74 20 70 72 6f | 66 69 74 20 66 72 6f 6d | net pro|fit from|
|00005b50| 20 79 6f 75 72 20 66 69 | 72 73 74 20 74 65 73 74 | your fi|rst test|
|00005b60| 2c 20 79 6f 75 20 63 61 | 6e 20 73 74 61 72 74 0d |, you ca|n start.|
|00005b70| 0a 20 20 20 20 20 20 20 | 20 20 20 74 68 65 20 70 |.       |   the p|
|00005b80| 72 6f 6a 65 63 74 20 22 | 72 6f 6c 6c 2d 6f 75 74 |roject "|roll-out|
|00005b90| 22 20 74 6f 20 74 68 65 | 20 6f 74 68 65 72 20 63 |" to the| other c|
|00005ba0| 6f 6d 6d 65 72 63 69 61 | 6c 20 6f 6e 6c 69 6e 65 |ommercia|l online|
|00005bb0| 20 73 65 72 76 69 63 65 | 73 2c 0d 0a 20 20 20 20 | service|s,..    |
|00005bc0| 20 20 20 20 20 20 61 6e | 64 20 6b 65 79 20 42 42 |      an|d key BB|
|00005bd0| 53 27 73 2e 20 28 49 20 | 73 61 79 20 22 6b 65 79 |S's. (I |say "key|
|00005be0| 22 20 62 65 63 61 75 73 | 65 20 6d 6f 73 74 20 61 |" becaus|e most a|
|00005bf0| 72 65 20 61 20 77 61 73 | 74 65 20 6f 66 20 74 69 |re a was|te of ti|
|00005c00| 6d 65 20 61 6e 64 0d 0a | 20 20 20 20 20 20 20 20 |me and..|        |
|00005c10| 20 20 74 68 65 72 65 20 | 61 72 65 20 6f 6e 6c 79 |  there |are only|
|00005c20| 20 61 20 66 65 77 20 68 | 75 6e 64 72 65 64 20 6f | a few h|undred o|
|00005c30| 75 74 20 6f 66 20 74 68 | 65 20 37 30 2c 30 30 30 |ut of th|e 70,000|
|00005c40| 20 74 68 61 74 20 61 72 | 65 20 77 6f 72 74 68 0d | that ar|e worth.|
|00005c50| 0a 20 20 20 20 20 20 20 | 20 20 20 62 65 69 6e 67 |.       |   being|
|00005c60| 20 6f 6e 2e 29 0d 0a 20 | 20 20 20 20 20 20 20 20 | on.).. |        |
|00005c70| 20 0d 0a 20 20 20 20 20 | 20 20 20 20 20 53 54 45 | ..     |     STE|
|00005c80| 50 20 23 37 3a 20 52 6f | 6c 6c 69 6e 67 20 6f 75 |P #7: Ro|lling ou|
|00005c90| 74 20 74 6f 20 74 68 65 | 20 49 6e 74 65 72 6e 65 |t to the| Interne|
|00005ca0| 74 2e 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 0d |t. ..   |       .|
|00005cb0| 0a 20 20 20 20 20 20 20 | 20 20 20 4f 6e 63 65 20 |.       |   Once |
|00005cc0| 79 6f 75 27 76 65 20 67 | 6f 74 20 61 6c 6c 20 6f |you've g|ot all o|
|00005cd0| 66 20 74 68 65 20 61 62 | 6f 76 65 20 72 6f 6c 6c |f the ab|ove roll|
|00005ce0| 69 6e 67 2c 20 79 6f 75 | 20 61 72 65 20 72 65 61 |ing, you| are rea|
|00005cf0| 64 79 20 66 6f 72 20 74 | 68 65 0d 0a 20 20 20 20 |dy for t|he..    |
|00005d00| 20 20 20 20 20 20 49 6e | 74 65 72 6e 65 74 2e 20 |      In|ternet. |
|00005d10| 42 75 74 20 62 65 20 66 | 6f 72 77 61 72 6e 65 64 |But be f|orwarned|
|00005d20| 2c 20 74 68 65 20 49 6e | 74 65 72 6e 65 74 20 69 |, the In|ternet i|
|00005d30| 73 20 61 20 77 68 6f 6c | 65 20 64 69 66 66 65 72 |s a whol|e differ|
|00005d40| 65 6e 74 0d 0a 20 20 20 | 20 20 20 20 20 20 20 62 |ent..   |       b|
|00005d50| 61 6c 6c 67 61 6d 65 2e | 20 50 6c 61 79 20 62 79 |allgame.| Play by|
|00005d60| 20 74 68 65 20 72 75 6c | 65 73 20 61 6e 64 20 69 | the rul|es and i|
|00005d70| 74 20 63 6f 75 6c 64 20 | 62 65 20 61 20 67 6f 6c |t could |be a gol|
|00005d80| 64 6d 69 6e 65 20 66 6f | 72 20 79 6f 75 2c 0d 0a |dmine fo|r you,..|
|00005d90| 20 20 20 20 20 20 20 20 | 20 20 76 69 6f 6c 61 74 |        |  violat|
|00005da0| 65 20 74 68 65 20 72 75 | 6c 65 73 20 61 6e 64 20 |e the ru|les and |
|00005db0| 69 74 20 63 6f 75 6c 64 | 20 62 65 20 79 6f 75 72 |it could| be your|
|00005dc0| 20 77 6f 72 73 74 20 6d | 61 72 6b 65 74 69 6e 67 | worst m|arketing|
|00005dd0| 20 6e 69 67 68 74 6d 61 | 72 65 21 0d 0a 20 20 20 | nightma|re!..   |
|00005de0| 20 20 20 20 20 20 20 0d | 0a 20 20 20 20 20 20 20 |       .|.       |
|00005df0| 20 20 20 53 54 45 50 20 | 23 38 3a 20 42 72 69 6e |   STEP |#8: Brin|
|00005e00| 67 69 6e 67 20 79 6f 75 | 72 20 6f 6e 6c 69 6e 65 |ging you|r online|
|00005e10| 20 22 77 69 6e 6e 65 72 | 22 20 74 6f 20 74 68 65 | "winner|" to the|
|00005e20| 20 74 72 61 64 69 74 69 | 6f 6e 61 6c 20 6d 65 64 | traditi|onal med|
|00005e30| 69 61 0d 0a 20 20 20 20 | 20 20 20 20 20 20 0d 0a |ia..    |      ..|
|00005e40| 20 20 20 20 20 20 20 20 | 20 20 52 65 6d 65 6d 62 |        |  Rememb|
|00005e50| 65 72 2c 20 74 68 65 20 | 76 61 73 74 20 6d 61 6a |er, the |vast maj|
|00005e60| 6f 72 69 74 79 20 6f 66 | 20 74 68 65 20 77 6f 72 |ority of| the wor|
|00005e70| 6c 64 20 69 73 20 6e 6f | 74 20 6f 6e 6c 69 6e 65 |ld is no|t online|
|00005e80| 20 79 65 74 2e 0d 0a 20 | 20 20 20 20 20 20 20 20 | yet... |        |
|00005e90| 20 4f 6e 63 65 20 20 79 | 6f 75 20 68 61 76 65 20 | Once  y|ou have |
|00005ea0| 70 72 6f 76 65 6e 20 61 | 20 70 72 6f 6a 65 63 74 |proven a| project|
|00005eb0| 20 76 69 61 62 6c 65 20 | 6f 6e 6c 69 6e 65 2c 20 | viable |online, |
|00005ec0| 79 6f 75 72 20 6e 65 78 | 74 20 73 74 65 70 20 69 |your nex|t step i|
|00005ed0| 73 0d 0a 20 20 20 20 20 | 20 20 20 20 20 74 6f 20 |s..     |     to |
|00005ee0| 73 74 61 72 74 20 74 61 | 6b 69 6e 67 20 69 74 20 |start ta|king it |
|00005ef0| 74 6f 20 74 68 65 20 74 | 72 61 64 69 74 69 6f 6e |to the t|radition|
|00005f00| 61 6c 20 6d 65 64 69 61 | 20 61 6e 64 20 72 65 61 |al media| and rea|
|00005f10| 6c 6c 79 20 73 6b 79 72 | 6f 63 6b 65 74 0d 0a 20 |lly skyr|ocket.. |
|00005f20| 20 20 20 20 20 20 20 20 | 20 79 6f 75 72 20 70 72 |        | your pr|
|00005f30| 6f 66 69 74 73 20 28 75 | 6e 6c 65 73 73 20 69 74 |ofits (u|nless it|
|00005f40| 20 69 73 20 61 20 70 72 | 6f 6a 65 63 74 20 74 68 | is a pr|oject th|
|00005f50| 61 74 20 63 61 6e 20 4f | 4e 4c 59 20 62 65 20 73 |at can O|NLY be s|
|00005f60| 6f 6c 64 0d 0a 20 20 20 | 20 20 20 20 20 20 20 6f |old..   |       o|
|00005f70| 6e 6c 69 6e 65 29 2e 0d | 0a 20 20 20 20 20 20 20 |nline)..|.       |
|00005f80| 20 20 20 0d 0a 20 20 20 | 20 20 20 20 20 20 20 53 |   ..   |       S|
|00005f90| 54 45 50 20 23 39 3a 20 | 41 75 74 6f 6d 61 74 69 |TEP #9: |Automati|
|00005fa0| 6e 67 20 74 68 65 20 65 | 6e 74 69 72 65 20 6d 61 |ng the e|ntire ma|
|00005fb0| 72 6b 65 74 69 6e 67 20 | 70 72 6f 63 65 73 73 0d |rketing |process.|
|00005fc0| 0a 20 20 20 20 20 20 20 | 20 20 20 0d 0a 20 20 20 |.       |   ..   |
|00005fd0| 20 20 20 20 20 20 20 52 | 65 6d 65 6d 62 65 72 2c |       R|emember,|
|00005fe0| 20 74 68 65 20 22 70 72 | 6f 66 69 74 20 6d 61 63 | the "pr|ofit mac|
|00005ff0| 68 69 6e 65 22 20 49 20 | 64 69 73 63 75 73 73 65 |hine" I |discusse|
|00006000| 64 20 65 61 72 6c 69 65 | 72 3f 20 4e 6f 77 2c 20 |d earlie|r? Now, |
|00006010| 79 6f 75 20 63 61 6e 0d | 0a 20 20 20 20 20 20 20 |you can.|.       |
|00006020| 20 20 20 73 65 74 20 74 | 68 69 73 20 77 68 6f 6c |   set t|his whol|
|00006030| 65 20 74 68 69 6e 67 20 | 75 70 20 6f 6e 20 61 75 |e thing |up on au|
|00006040| 74 6f 2d 70 69 6c 6f 74 | 20 73 6f 20 79 6f 75 20 |to-pilot| so you |
|00006050| 63 61 6e 20 67 6f 20 6f | 6e 20 74 6f 20 79 6f 75 |can go o|n to you|
|00006060| 72 0d 0a 20 20 20 20 20 | 20 20 20 20 20 6e 65 78 |r..     |     nex|
|00006070| 74 20 77 69 6e 6e 69 6e | 67 20 70 72 6f 6a 65 63 |t winnin|g projec|
|00006080| 74 21 20 59 6f 75 20 63 | 61 6e 20 64 6f 20 74 68 |t! You c|an do th|
|00006090| 69 73 20 74 68 72 6f 75 | 67 68 20 76 61 72 69 6f |is throu|gh vario|
|000060a0| 75 73 20 6d 65 61 6e 73 | 0d 0a 20 20 20 20 20 20 |us means|..      |
|000060b0| 20 20 20 20 69 6e 63 6c | 75 64 69 6e 67 20 46 61 |    incl|uding Fa|
|000060c0| 78 2d 4f 6e 2d 44 65 6d | 61 6e 64 2c 20 49 6e 74 |x-On-Dem|and, Int|
|000060d0| 65 72 6e 65 74 20 22 6d | 61 69 6c 62 6f 74 73 2c |ernet "m|ailbots,|
|000060e0| 22 20 61 20 57 6f 72 6c | 64 20 57 69 64 65 20 57 |" a Worl|d Wide W|
|000060f0| 65 62 0d 0a 20 20 20 20 | 20 20 20 20 20 20 73 69 |eb..    |      si|
|00006100| 74 65 2c 20 46 54 50 2c | 20 50 61 79 2d 50 65 72 |te, FTP,| Pay-Per|
|00006110| 2d 43 61 6c 6c 20 6e 75 | 6d 62 65 72 73 2c 20 76 |-Call nu|mbers, v|
|00006120| 6f 69 63 65 20 6d 61 69 | 6c 2c 20 61 6e 64 20 6f |oice mai|l, and o|
|00006130| 74 68 65 72 20 73 65 72 | 76 69 63 65 73 2e 0d 0a |ther ser|vices...|
|00006140| 20 20 20 20 20 20 20 20 | 20 20 0d 0a 20 20 20 20 |        |  ..    |
|00006150| 20 20 20 20 20 20 47 6f | 74 20 69 74 3f 20 54 68 |      Go|t it? Th|
|00006160| 61 74 27 73 20 61 6c 6c | 20 79 6f 75 20 6e 65 65 |at's all| you nee|
|00006170| 64 20 74 6f 20 64 6f 20 | 28 65 61 73 69 65 72 20 |d to do |(easier |
|00006180| 73 61 69 64 20 74 68 61 | 6e 20 64 6f 6e 65 29 2e |said tha|n done).|
|00006190| 0d 0a 20 20 20 20 20 20 | 20 20 20 20 52 65 6d 65 |..      |    Reme|
|000061a0| 6d 62 65 72 20 74 68 61 | 74 20 79 6f 75 20 77 69 |mber tha|t you wi|
|000061b0| 6c 6c 20 62 65 20 64 6f | 69 6e 67 20 61 6c 6c 20 |ll be do|ing all |
|000061c0| 74 68 69 73 20 63 6f 6e | 63 75 72 72 65 6e 74 6c |this con|currentl|
|000061d0| 79 2c 20 61 64 64 69 6e | 67 0d 0a 20 20 20 20 20 |y, addin|g..     |
|000061e0| 20 20 20 20 20 65 61 63 | 68 20 6c 61 79 65 72 20 |     eac|h layer |
|000061f0| 61 73 20 79 6f 75 20 67 | 6f 2e 20 0d 0a 20 20 20 |as you g|o. ..   |
|00006200| 20 20 20 20 20 20 20 0d | 0a 20 20 20 20 20 20 20 |       .|.       |
|00006210| 20 20 20 49 66 20 79 6f | 75 20 67 65 74 20 6e 6f |   If yo|u get no|
|00006220| 74 68 69 6e 67 20 65 6c | 73 65 20 66 72 6f 6d 20 |thing el|se from |
|00006230| 74 68 69 73 20 62 6f 6f | 6b 2c 20 72 65 6d 65 6d |this boo|k, remem|
|00006240| 62 65 72 20 74 68 65 73 | 65 20 65 69 67 68 74 0d |ber thes|e eight.|
|00006250| 0a 20 20 20 20 20 20 20 | 20 20 20 73 74 65 70 73 |.       |   steps|
|00006260| 21 20 2e 2e 2e 20 54 68 | 65 79 20 63 6f 75 6c 64 |! ... Th|ey could|
|00006270| 20 76 65 72 79 20 77 65 | 6c 6c 20 62 65 20 74 68 | very we|ll be th|
|00006280| 65 20 6b 65 79 20 74 6f | 20 79 6f 75 72 20 70 65 |e key to| your pe|
|00006290| 72 73 6f 6e 61 6c 0d 0a | 20 20 20 20 20 20 20 20 |rsonal..|        |
|000062a0| 20 20 66 6f 72 74 75 6e | 65 21 0d 0a 20 20 20 20 |  fortun|e!..    |
|000062b0| 20 20 20 20 20 20 0d 0a | 20 20 20 20 20 20 20 20 |      ..|        |
|000062c0| 20 20 3c 4d 79 20 63 6f | 6d 70 72 65 68 65 6e 73 |  <My co|mprehens|
|000062d0| 69 76 65 20 6d 61 6e 75 | 61 6c 2c 20 54 48 45 20 |ive manu|al, THE |
|000062e0| 4f 4e 4c 49 4e 45 20 4d | 41 52 4b 45 54 49 4e 47 |ONLINE M|ARKETING|
|000062f0| 20 41 43 54 49 4f 4e 20 | 50 4c 41 4e 2c 0d 0a 20 | ACTION |PLAN,.. |
|00006300| 20 20 20 20 20 20 20 20 | 20 77 61 6c 6b 73 20 79 |        | walks y|
|00006310| 6f 75 20 74 68 72 6f 75 | 67 68 20 74 68 69 73 20 |ou throu|gh this |
|00006320| 65 6e 74 69 72 65 20 70 | 72 6f 63 65 73 73 20 73 |entire p|rocess s|
|00006330| 74 65 70 20 62 79 20 73 | 74 65 70 2e 20 49 20 67 |tep by s|tep. I g|
|00006340| 6f 20 69 6e 2d 0d 0a 20 | 20 20 20 20 20 20 20 20 |o in-.. |        |
|00006350| 20 64 65 70 74 68 20 69 | 6e 74 6f 20 6b 65 79 20 | depth i|nto key |
|00006360| 61 72 65 61 73 20 73 75 | 63 68 20 61 73 20 77 72 |areas su|ch as wr|
|00006370| 69 74 69 6e 67 20 6f 6e | 6c 69 6e 65 20 6d 61 72 |iting on|line mar|
|00006380| 6b 65 74 69 6e 67 0d 0a | 20 20 20 20 20 20 20 20 |keting..|        |
|00006390| 20 20 63 6f 6d 6d 75 6e | 69 63 61 74 69 6f 6e 73 |  commun|ications|
|000063a0| 20 74 68 61 74 20 67 65 | 6e 65 72 61 74 65 20 61 | that ge|nerate a|
|000063b0| 6e 64 20 63 6c 6f 73 65 | 20 68 69 67 68 20 70 65 |nd close| high pe|
|000063c0| 72 63 65 6e 74 61 67 65 | 73 0d 0a 20 20 20 20 20 |rcentage|s..     |
|000063d0| 20 20 20 20 20 6f 66 20 | 6c 65 61 64 73 2e 20 49 |     of |leads. I|
|000063e0| 20 61 6c 73 6f 20 63 6f | 76 65 72 20 65 61 63 68 | also co|ver each|
|000063f0| 20 6f 66 20 74 68 65 20 | 6d 61 6a 6f 72 20 6f 6e | of the |major on|
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